From a casual player to content creator to an aspiring esports professional it is so important to have a consistent and polished digital presence. For those who play casually, it can be fun to personalize your digital footprint to express your personality. For content creators and streamers alike it is important to develop your brand to grow your audience. For aspiring and current esports professionals there are some must have pieces of information that you want to be easily accessible so that people can contact you.
This blog series was made to give casual gamers, content creators, and esports professionals the tools you need to create a personal brand with a lasting impact. Every week I will be posting in depth tutorials about different platforms and marketing tactics to make you stand out.
My favorite thing to do online is to customize my socials and gaming profiles so I’ll be sharing in depth tips over the next few weeks for several different platforms that you can fuss with to make them your own. Lets dive into it more below:
Why Digital Identity Matters
- For Casual Gamers
- Finding like-minded friends and communities
- Expressing your personality
- Personalizing your games
Customization has always been the highlight of my gaming experience. Whether its creating and personalizing my character, selecting my player cards/banners/tags, or designing my socials to show how I’m feeling, there is so much joy in finding combinations that feel just right; that feel just like me.
- For Content Creators
- Building recognizable brand
- Attracting and retaining audience
- Professional opportunities
Creating a recognizable brand is the most important thing to develop as a content creator. You want your audience to see your socials, profiles, and more and know that it’s you! Creating a cohesive brand will allow your audience to understand your personality and preferences as well.
- For Competitive Players
- Professional presence
- Scouting opportunities
- Network building
Maybe social media isn’t really your thing… You just play games and you do a damn good job at that. But hear me out: No one will recognize your talent unless you put it out there. Your twitter and socials are essentially your resume and you want recruiters to be able to find the information they want and contact you easily. I’ll show you how in this series.
Key Elements of Your Digital Identity
- Visual Elements
- Profile pictures
- Banners
- Color schemes
- Logos
- Custom artwork/ banners
- Textual Elements
- Usernames
- Bios
- Status messages
- Social links
- Achievements
- Behavioral Elements
- Communication style
- Community interaction
- Content sharing
- Game history
- Stats display
Gaming Digital Identity Checklist
The following is a general checklist split into three sections: visual presence, content & information, and community engagement. This general checklist is meant to give you an overview of important elements across your digital footprint while giving you ideas as to how to level it up.
Visual Presence
- I have a consistent profile picture or logo across platforms
- I use custom banners/backgrounds
- My color scheme is consistent
Content & Information
- My username is consistent across platforms
- My bio tells my gaming story
- I showcase relevant achievements
- I link to my other gaming profiles
- I have an easy way for sponsors/scouts/brands to reach out to me
Community Engagement
- I regularly interact with gaming communities
- I share gaming content/clips
- I participate in gaming discussions
- I maintain a positive presence
Future Series Topics Preview:
As this series progresses each week I will create detailed tutorials about your digital identity and how to make it yours. The following are some posts you can expect to see:
- Platform-specific guides (Twitter, Discord, Steam, Twitch, Youtube etc.)
- Guides on specific editing and creation tools (Canva, Capcut, etc.)
- Crash courses on creating cohesive visual elements, privacy and security best practices, content organization strategies, how to make sure brands and recruiters can find and contact you, and common mistakes to avoid
A digital identity can seem overwhelming at first but consider it something you can use to stand out and express who you are. My goal is to create a bank of information where anyone could gather valuable knowledge to change their online presence to be whatever they want it to be. I really believe that the more informed people on earth the better and I really believe in trying to make the gaming community better every day. If you want to stay updated on this series be sure to subscribe to our email list below!